CCR For Music Video
1. How does your product use or challenge conventions AND how does it represent social groups or issues?
My music video conventions stayed in the same genre, being R&B, throughout the whole planning and production process. My group and I knew from the beginning that we were going to stay with the artist, SZA, and her style of music. We all really enjoy listening to her songs and the lyrics within each song are easy to build a story upon. Knowing that we were going to use SZA as our song artist, it was not a hard process when editing because none of us got tired of hearing her voice over and over. She is also one of my group members and my favorite artist so we are very familiar with her songs and I know how the music video story could be laid out relating to the lyrics. Our video conventions do not relate to any social groups but the video does have a storyline. We created our idea of a young woman moving from her childhood town to a new town to begin her adult years. However, one of my members liked the idea of relating more to the song's title of ‘Gone Girl’ and adding a different ending of a death taking place. I was hesitant at first by not adding a conflict but after filming and editing I saw the story come together and there was no need for social group conflicts/ideas to take place. I really like how the car crash adds to the overall effect because the music video stands on its own without help needed from other conflicts or social group story outlines.
2. How does your product engage with audiences AND how would it be distributed as a real media text?
I believe that my music video is more appealing because it is not stuck onto a cliche and it has an unexpected twist in the ending. Unlike other music videos, mine has a plot and it is not hard to tell what is happening. I feel that the ending car crash was a surprising scene because it was not expected after the previous scenes. We decided to add the car crash for a dramatic ending that also relates to the title of Gone Girl by showing the main characters passing in a car crash. The overall effect of the ending scene definitely makes my music video different and less basic than others. If my music video was professional I would try to release it on as many platforms as I could. I feel that the ending and overall story is great and would attract viewers. TikTok is a big platform right now so I would probably post hints towards the release date of the video to bring in more viewers. Also, YouTube is where many music videos are produced and all types of people and age ranges use the app so it could be beneficial for making the video reach as many people as possible. Other platforms like Instagram could also be used to spread the music video out since it's an app where everyone can repost the video on their stories for even more people to watch.
3. How did your production skills develop throughout this project?
Beginning with just the not so simple planning, I learned many things. First, I learned how to share different ideas with group members and that I had to make compromises when it comes to combining everyone's idea into one video. Looking back I believe that I was definitely an amateur in the beginning processes which was to be expected. I think that I have gotten very far and I believe that the next project I participate in will go smoother since I have learned techniques and I've gained skills to help with future projects. Learning how to work in a group was essential so that none of us got frustrated or confused throughout the process. Next, I gained skills on researching and coming up with story ideas for this project. Researching was a big step in producing the video and I gained many skills during these steps. I feel that researching different music videos and learning the camera angles was valuable because I took the techniques I saw and used some for my video as well. In the planning process I was responsible for most of the process. I learned to discuss ideas with my group and we all added in different input, this is where I believe I developed the most skills. For filming I was the actor and I had to learn how to participate in acting. I did this because I did not want to mess up the video with bad acting skills that could potentially ruin the whole music video story, effect, or overall view.
4. How did you integrate technologies - software, hardware, and online - in this project?
For this project I used two of my group members' phones to film and CapCut to edit. For filming I used two phones to get the same scene with different angles to ensure that the different shots were identical leaving out no room for other factors taking place that were not in another shot. We used phones over cameras because we do not have any but if we did phones would be easier because uploading the videos onto the editing software is a quicker and easier process than on a camera. Also, the phone quality is great and everyone in my group is more familiar with how to properly use a phone's camera rather than a camera. I like how smooth the quality on the phone looks and how quick and easy it was to record each scene without any technical difficulties that may have occurred if we used a camera. For editing we decided to use CapCut. We are all familiar with how to use CapCut and the editing process on this application is super easy. It is super accessible and a free app which is why I chose to use this software over any others. The application has a help guide if needed but it is super manageable and easy to understand. I used CapCut to edit my last project so I knew that this time I would be more comfortable and familiar with the different features. It was definitely super easy to edit the music video due to how easy the application is to use.
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